Bradford Beach is Back! Let's Remember How!

“Bradford Beach is a natural gathering place for the entire community and is universally embraced by the community. It is considered an asset and source of pride not just by one group or one neighborhood but by everyone. It was created by forward thinking planning and maintained by all facets of the community – local governments, private organizations, and above all residents and volunteers like the Friends of Bradford Beach. It is Milwaukee’s melting pot.”

~ a beautiful sentiment offered by Milwaukee City Planner, Robert Harris

Right now, I’m sitting at the main tiki bar on Bradford Beach, surrounded by friendly people listening to some lazy-sounding music over a margarita. I can’t help but gaze at our beautiful Lake Michigan and note the hundreds people playing volleyball. Others are working hard to get ready for the National Junior Beach Volleyball Tournament happening this weekend – right here in Milwaukee. more ...

Cick here to enjoy photos from the
Early Days of the Bradford Beach Transformation

Friends of Bradford Beach Mission

To enhance Milwaukee’s Lakefront and invite people to enjoy, appreciate and be inspired by this special place.


Young and old, local residents and visitors visit Bradford Beach to socialize, be inspired, appreciate water as a resource, learn about conservation, celebrate special occasions, experience an outdoor classroom and just sit an enjoy a sunrise.

Our Story

Inspired by a conversation between two colleagues over coffee at Alterra on the Lake in 2004, Friends of Bradford Beach formed to bring people back to our lakefront to create their own memories.



What are your memories of Bradford Beach?

88Nine RadioMilwaukee is a non-commercial, listener-supported radio station that plays a unique mix of rock, urban, local and world music - a music station for music lovers.

88Nine RadioMilwaukee celebrates Milwaukee - it's music, arts and culture, neighborhoods and community organizations - by celebrating diversity and encouraging community engagement while promoting a positive global identity for Milwaukee.

88.9 On your FM dial

Our thanks to Whole Foods for being a founding sponsor and ongoing major donor to Friends of Bradford Beach

Thank you to Laacke & Joys for being a major sponsor of Bradford Beach.

Thank you to Kiwanis for being a major sponsor of Bradford Beach.

Thank you to UPS for being a major sponsor of Bradford Beach.

Laacke & Joys

© 2014 Friends of Bradford Beach. All Rights Reserved.
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